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Allow me to share with you these 17 Free Competitive Analysis Templates in MS Word and PDF format to help draft your own Free Competitive Analysis Templates. You can also download our Risk Analysis Templates and Cost-Benefit Analysis Templates.

Competitive Analysis Templates are the best and easiest reference for any competition analyst. A well-designed template can do a great deal to simplify the process of competitive analysis. It can lead to an increase in productivity and profitability. It can reduce the time taken by competitors and their marketing and sales representatives. However, read on to find out more about how a quality template can work to your advantage.

In all types of business competition, there is a struggle for market share. The nature of competition means that no business is safe from another company in its own area of business. As a result, companies have a tendency to test the waters with new products or services, launch advertising campaigns, and even go onto the internet to sell their products and services. Therefore, all these efforts help them discover how their competitors are operating their business, what methods they use to exploit markets, and what tactics they are using to maintain or gain an advantage over their rivals.

Uses of Competitive Analysis Templates:

Develop Effective Strategies:

Competitive Analysis Templates help a company develop effective competitive marketing strategies. They provide you with a template that you can use to conduct a competitive analysis of your own company. Further, they also provide you with information on what you should be looking for in a template and how to use it. In essence, a competitive analysis template can be viewed as the beginning of a research and development program designed to help your company discover weaknesses in its competitor’s strategies and to find out where its strengths are relative to those of its competitors.

To Determine Competitors:

One of the primary purposes of a competitive analysis is to determine which competitors are most likely to succeed in a particular industry or market segment. A good template can help you achieve this. For instance, if you are a small company manufacturing computer components, you should examine how your competitors have gone about competing in that market segment. Therefore, you should discover what techniques and strategies they have employed to become successful, and what weaknesses they possess that might affect your ability to succeed in that market.

For Determining Strengths and weaknesses:

Likewise, if you are a large company that wants to stay a step ahead of its competitors, you will want to study their strategies to determine their strengths and weaknesses. Analyze how well their products meet consumer needs and what makes them unique. The key to success is being able to identify your company’s unique advantages and finding ways to exploit those advantages. Analyze how well they communicate with customers and competitors, and what methods they use to achieve customer loyalty. However, find out what their marketing efforts are geared toward, and which of those efforts are most effective.

Helps to From Relationship:

Competitive analysis templates can also help you build relationships with other businesses that do compete in similar markets. These relationships can prove extremely valuable, especially in the competitive times we live in. For instance, you may have competitors who are far smaller than you. By being able to meet with these smaller businesses and their executives, you can learn how to better serve their customers. Further, you can also learn about ways to position your business for future success. However, the larger competitors may not be interested in your company’s offerings right now, but it may become their top priority down the road.

Provides a clear Idea of your Strengths and Weaknesses:

The point is that you need to have a clear idea of what your strengths and weaknesses are. Then, find ways to make them strong. Your competitive analysis template should help you map out a plan to achieve that goal. In particular, it should identify your target market, which will be the focus of your marketing and other efforts.

Helps in determining the Future Success:

The information you gain from a competitive analysis template should give you an excellent idea of how to position your company for future success. It should also provide information that will allow you to make critical decisions about the right strategy to implement. Further, the template should provide you with enough detail to get started right away, and it should also serve as a basis for further analysis by the company you hired. All of this should help you to ensure that your competition doesn’t have a free hand in the market and help you stay one step ahead of the competition.

17 Free Competitive Analysis Templates:

This is a simple competitive analysis template. Meanwhile, you can use this template to analyze the strengths and weaknesses of your competitors. It contains a separate column for each competitor.

competitive analysis template 01

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It is an eye-catching competitor analysis template. In short, This template defines all the aspects of your competitor’s business. You can analyze the annual sales and profit of your competitor with the help of this template.

 

 

competitive analysis template 02

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competitive analysis template 03

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competitive analysis template 04

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competitive analysis template 05

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competitive analysis template 06

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competitive analysis template 07

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competitive analysis template 08

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competitive analysis template 09

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competitive analysis template 10

 

Source By: smartsheet.com

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competitive analysis template 11

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competitive analysis template 12

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competitive analysis template 13

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competitive analysis template 14

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competitive analysis template 15

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competitive analysis template 16

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competitive analysis template 17

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